Queen victoria market’s 500-space undercover car park delivers new era of customer service solutions

Queen Victoria Market officially opened its new 500-space undercover car park last week, heralding a new era for customer parking at Melbourne’s iconic city market. The car park is the first public facility to open as part of the new Munro Development and has increased the Market’s capacity to over 1,000 car spaces, managed by Care Park.

Care Park has overseen parking services at Queen Victoria Market for the past 10 years and is proud to continue the relationship with the opening of its newest car park facility, right in the heart of the Market on the corner of Queen and Therry Streets.

Care Park was awarded the tender to manage the new car park following a competitive tender process. The technology platform used to manage the parking facility was designed by Australian Parking Consultants (APC). In response, Care Park has provided the latest fully integrated parking technology and innovation, boasting a seamless parking experience for customers as they enter and exit.

The innovations in customer parking include:

  • the environmentally-friendly ticketless parking solution delivered by Licence Plate Recognition technology
  • Parking guidance system which integrates seamlessly to the Queen Victoria App advising motorists of real-time car park occupancy
  • Visual Messaging System for important notifications
  • Queen Victoria Market smart phone application which guides motorists to their intended destination
  • Touchless parking that is achieved via the smart phone app powered by UbiPark
  • Precinct guidance signage with integrated space counters installed throughout the precinct


Care Park Managing Director Robert Belteky has praised the vision of City of Melbourne in its Queen Victoria Market renewal plans.

“Not only does this site preserve the cultural and historical journey of the Market’s development but it also sets the path for the next century of growth to meet the requirements of a growing and vibrant city and its community needs,” Mr Belteky said.

“Care Park is constantly innovating its technological solutions to meet client requirements and the new undercover car park incorporates the latest parking technology to deliver innovation to customers which enhances their parking experience.

“Our role is to provide end-to-end parking services. We are proud of the state-of-the-art parking features we have incorporated at the new Queen Victoria Market undercover car park which gives customers a parking guidance system that interfaces with the Market’s smart phone app, providing turn-by-turn navigation and pay-by-phone options,” Mr Belteky said.

The renewal of Queen Victoria Market and its surrounding precinct has been designed to restore the Market’s heritage while delivering modern facilities to improve the Market experience for traders, customers and visitors.

The Munro development is a key project of the Queen Victoria Market Precinct Renewal Program and is expected to deliver an estimated $70 million of public benefit to the growing northern CBD precinct. When fully completed in 2022, Munro will also include affordable housing, community facilities, a boutique hotel, complementary hospitality and retail stores, plus new open spaces and laneways.

Care Park continues to lead the way in providing innovative parking experiences.

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